HOW I WORK
Embedded, human centred, and genuinely useful.
I typically work as an embedded fractional CRO, focused on building the GTM foundations that create sustainable growth. Not a consultant who delivers a deck and disappears. Someone who gets stuck in alongside your team and stays until the job is done.
HOW IT STARTS
I start by listening, not recommending.
Before I suggest anything, I want to understand the business properly. That means spending real time with the customers, the team, the data and the commercial model. The problems that show up on the surface are rarely the ones worth solving first, and getting that diagnostic phase right is what makes everything that follows land properly.
Most engagements start with a short discovery phase, typically two to four weeks, before we agree on what needs to happen and how we work together going forward.
01
Listen and diagnose
Understand the customers, the team, the commercial model and what's actually holding growth back. Surface the real problems, not just the visible ones.
02
Align and plan
Get clarity on who you're selling to, how you're positioned, what the GTM motion should look like, and what needs to happen in what order.
03
Build and embed
Get stuck in alongside the team. Strategy, execution, team building, process design — whatever the business needs, at whatever level is most useful.