FRACTIONAL CRO AND GTM ADVISOR

Most CROs come up through sales. I didn’t.

I'm Simon Cobby. I typically work as an embedded fractional CRO, helping ambitious tech businesses build or rebuild a customer-first GTM function. After 25 years in full-time leadership roles I made a deliberate choice to work fractionally. The businesses I work with are at the stage where GTM foundations are being laid or rebuilt, and that's where outside perspective and experience makes the biggest difference.